Wednesday 31 August 2016

A2 Media 'Never Forget' Short Film Gender Homework by Maria




Fade in from black, slow



Depth of field shot

Pan/tracking follows arm down as unzips



Tracking shot follows her up from her legs



Focus pull as adjusts cuffs and bowtie

In the first moments of the short film, the audience can sense a very eerie sense of uncertainty as the soundtrack that accompanies the first establishing close ups of the man getting ready with a slow pan of him unzipping a heavily connoted suit, representing glamour and self indulgence in appearance, to a close up of him fixing his bow tie, with a shot reverse shot from the woman walking, shows the music is only seen whilst he gets ready, whereas the female has diegetic sounds of her footsteps - she is non stereotypically, as a female, ready before him. However in both pans fixed on clothing it can be seen clearly who is female and who is male and the diegetic, on screen footsteps also affirm the female is glamourous too. This creates a tone of unknown and is unsettling to the audience and sets a tension. The manual focus on the camera whilst straightening the bowtie can also give subtle hints on reflecting the male character's mind-set. The editing simply transitions in cuts to add a normality.

At first we are positioned as an audience to feel as though this is a usual couple meeting for a date, apart from the very quiet sound and switch of gender attributes subtly there isn't anything to be seen as wrong in the first moments of the film.

We are made to think the couple are meeting and as the title is called Never Forget we are curious as to why it is called that, although as its a date and has no dark suggestive undertones yet it seems to have a predicted happy outcome.


Focus pull from face to mirror

The normality in gender is seen above when the female character is checking herself in her hand mirror, a stereotypically normal activity for a female to do, yet the focus isn't on her but her mirror, which sends a strong message to the audience that her values are seen to reflect her as a person poorly and also subtly hints her character may not be entirely 'innocent'. It is still eerily quiet also, with the diegetic sound of cars rushing past and wind, yet there is no other sound to make it seem like an untypical type of 'getting ready' sequence, which feels like there is a loss in the film at this stage. The shots are long which adds to the tension as it seems very slow and almost to drag. Another mise en scene factor to note is that the female is all in black, which portrays her as a villain even though her actions seem contradicting to that stereotype at this point.

We are secondly positioned to see the vanity of the female character, and this plots a small seed of weariness in the viewers eyes as most female characters aren't so vain typically, and as this section lasts for longer than a quick glance and the mirror is placed central to the shot, thoughts such as appearance over personality is valued in that characters mind which put the audience off her slightly.

We can be made to assume it is still a date and that she may feel nervous, we cannot know at this point how far in the date is, yet this ritual of getting ready is nothing out of the ordinary.


Not central in shot, doubles as establishing shot also

There is then a 'jump' in shots which could potentially leave the audience confused for a few moments as locations switch for the male without explanation; building on the thoughts slowly of his unstable mind-set as he seems very mysterious and unlike a typical male who would be seen as well explained and not as erratic. The establishing shot in a close up on his phone which clearly states the time, evening, and also the location in a mid shot, which is deliberately highly glamorous to show the audience that there is a link between his costume and location - highly desirable and scenic, and also links the two characters together to be seen as partners in the lock screen. This is still fragmented together by cuts, which keep it sharp and simple in terms of editing. The continuity also shows there is something slightly odd about this situation as the diegetic sound doesn't jump whilst changing from female to male, which adds to the alienation and loss of complete information in this scene.

We are then, again, positioned to believe the male is also nervous for his date yet the screensaver makes the previous shots odd as it connotes a long relationship rather than a first date scenario. We can begin to wonder as an audience why they are both separated and why these signs of anxiousness have been shot.

This emphasises that maybe there isn't something quite right with the couple and also builds tension and raises enigma.




Shot reverse shot

When he calls, it can be heard diegetically that the woman is late to meet, which stereotypically is usually the other way round in gender roles, which adds to the unsettlement of this sequence and adds to the strange sense of unbalance for the audience. The man's tone of voice is calm, and the woman seems on edge yet trying to keep her 'cool' which builds tension. It can be seen through camera work that currently the male is more important than the female as he is seen in glamorous mid shots whilst she is seen in long shots walking closer, and there is a strange stillness from the silence which creates enigma. There is shot reverse shot being used between cuts to add a slight pace to the call yet the continuous quietness contradicts it.

We are placed to believe there is a strange, unexplainable distance between the two as the phone call sounds cold and unusual to two people in a typical relationship, the tone of voice isn't usual and makes the audience suspicious to what is happening and may believe there is information that has been withheld from them.

We are made to feel a distance deliberately before the flashback to leave space for questioning and to keep us interested in what is happening.


The shot sizes vary as it jumps from long shot to close up as her voice breaks and signals to the audience perhaps she is lying to her significant other as her tone in voice raises in pitch, and off screen diegetic music fades in with a clubby genre to cue editorially flashback sequence. The flashback sequence indicates her withholding information from the male and also that something isn't right, which therefore aligns with her mise en scene previously seen in a long shot of all black, once thought to be seen as a typical glamorous female, and now a darker role appears and the enlightenment of the oddness of the scenes so far begin to click in the audience's minds.

The jump in shots and the fade in of music links to the previous belief of withheld information and the audience prepare for a cued flashback and due to the close ups are made to think that the woman is lying which adds to the distance in her relationship with her partner.

This has been done to make the audience feel enigma and cue excitement for a reveal of information.



Shot reverse shot


Friend leaves to shift focus completely on her

The now on screen diegetic music becomes louder as the female is seen off centre here to also show an establishing shot with a continuity to see only her back to add a slight mystery, and then shows her - looking more relaxed in body language and facial expression, but also through outfit and hair - her hair is completely flowing and her dress is more detailed; more of an effort has been made on this night then on the night with her significant other. It also links the shots framing wise as they are both to the right of the composed shots, yet both in very different circumstances. Therefore she seems like a stereotypical female, yet under the circumstances she isn't.

We have been positioned as an audience to introduce the beginning of a story of affair, and this makes us accustomed to the new situation and introduces us to the new character and this sets the shot reverse shots following up to show the move in current times link to the last ones and therefore the audience believe there is a link in what will happen in the present to what has happened in the past.



Low angled mid shot to show focus is on their bodies

They are now centre of the frame yet the woman is with a different, innocent man from his light clothing yet he is inessential to the role, and seen to be more causal and carefree as his clothing is less uptight than the previous male seen, and they are also moving much more - which signifies the freeness and fun they are having in which a happy, trouble free couple would have. They can be seen to become intimate; which the female and her significant other are never seen to have, which also raises questions for the audience. There are cuts to show ellipsis through editing and that a lot of time was spent together, whereas the female and male in the current time arrived separately; adding to the strangeness of their relationship to the audience. The sound differentiates between the situations too to show that they are also very different and of different natures, all together very highly contrasting scenes webbed together.

We are made to believe as an audience that in these shots the decision that the femaleis inevitably about to make had been led up to, and therefore wasn't an accident, and also this means we are positioned to see the revelation of the new turn in the story.



Long shot for more establishing shots

Composition looks almost like a mirrored shot made in
post production; adds emphasise to the action

The shot previous to the one above shows a massive contrast and reveals the situations are again, much the opposite of each other as one is a long shot to establish that in current time she is still walking, yet in a sudden cut to the next shot, it is mirrored to emphasise the past intimacy between the two and also is the big reveal of what has happened and why the character has acted so oddly, it also shows her take up none of the frame to almost all of it and her solidarity in the first compared to the second can be seen - all the shot reverse shots build up these differences and is also layered as the differences in mise en scene between males split them entirely, and music gain and loss between the two scenes also add to this whole other environment which seems very split. The cuts are seen throughout the dream sequence to keep it snappy, and are really only known to be a dream sequence with the music.

We are positioned to be slammed in the face with the switch from a long shot to mirrored mid shot, from the female being small in the LS to large in the MS and this makes us feel the shock as an audience of what the male must feel and makes us feel sympathetic for him and also that the female doesn't seem to care as her thoughts don't mirror the SRS as she never thinks of her current partner at the time and also lets the audience assume what is going to happen.



Close up of action of taking off ring

There is a variation in shots as the female character is seen in a close up of her ring being taken off which indicates cheating, deception and a bad trait of lying, which the  audience understand from the removal of this vital mise en scene piece. Her red nail varnish again makes her seem sexualised  and shows she has made more effort on an unimportant night out then on Valentine's Day, and shows her carelessness of her status as a wife. Her face is not seen to make her seem more innocent and stick partly to her female role.

This positions the audience in a new stage of events as they see that the characters are in fact married and bound by marriage that they both agreed to, yet she is betraying him and abandoning him.

These shots are only seen currently so we feel even more shock built open actions that are already shocking to make us think about her actions.



Continuous shot leads to reaction of husband

A pan is used of her and the male of them leaving, which fluidly works in one long mid shot and ends with them walking off the camera shot to reveal the male character alone at the bar. He is again in the right of the camera frame, which shows his continuous role of the victim, which is usually untypical for a male role in a film, and shows him in despair and without power, whereas the female is cast in a lower light still yet with more selfishness and uncaring traits which makes the audience turn away from her in likeness.

We are being positioned to see how easily the female cheated on her husband as using a pan shows one fluid movement and the man being left behind, and we finally realise that the oddness of the date and the phone call is due to him knowing his partne has cheated on him. We are now believed to fully know what is going on and that this is the meaning of of the title of the film.









Shot reverse shot adds tension as each frame switches
from mid shot, close up, to extreme close up

Extreme close up on face to emphasise what he is saying

The shot reverse shot intensifies as she slows her walk and the camera slowly gets closer to his face as he phones her, and shows the disgust on his face in an extreme close up as he says his final words 'this is all your fault', which shows by his tone he is very unhappy and revengeful. There is also confusion for audience and female who are both left in the lurch as his diegetic script doesn't yet make sense as he stops talking.  Enigma shows the audience and female are left in the same position as there is again silence which eerily sets in.

We are being positioned to feel confused as an audience as a big plot twist has been revealed yet there is more strangeness in the conversation on the phone. We are also made to feel slightly unhinged and worried as the camera shots change to close ups and tension builds to make the audience feel on edge and again out of the loop with the female character. Therefore we have been deliberately placed and constructed to feel confusion and tension for the next scene.



Out of focus mid shot from a lower angle to add enigma of mystery

Shot is framed with her composed in the
middle to show key reaction is on her face

There is a pause as the shot is a long mid shot angled upwards to show she is superior and also an evil like character as a woman, which is untypical. The length of the shot and her unawareness builds up tension until the white noise is broken by a body falling to the ground in a blur past her as she then screams. The camera is angled up so we are unable to see what exactly has fallen and doesn't switch back to the man, there is also no more script afterwards which hints that the man the female is staring at is her former partner; which explains the planning and early arrival usually untypical to a male character and explains the erratic behaviour portrayed through the short film.

We have finally been revealed to why there was a lack of information as there is a second plot twist, which ends with the man ending his life. We were constructed to not expect the ending in a shock finale to build all the tension up, relieve it, and then take us by surprise. Therefore the audience are more stunned as they weren't expecting this counterpart as the new equilibrium is much different from regular films.


The short film ends with shot being extended without words just white noise, and the audience have time to realise it is the male who has fallen. The audience are held in the same position as the woman, unknowing as to what the male was going to do and his final words can now sink in - it ends on a cliffhanger and left the female character and the audience in the lurch right until the last moment.

To conclude, we are made to see subtle hints that the characters don't follow typical generic gender roles and also through this see their separation relationship wise, and a cleverly placed flashback withholds information to add enigma, and then the misleading of the audience adds a shock factor to the end as the equilibrium, dis equilibrium and new equilibrium take different turns which are deliberate to create suspense, tension and shock.

Monday 18 April 2016

Evaluation: Question 4-Jess Smith

Question 4: Who would be the audience for your media product?

Our target audience begins from 15 because we received audience feedback when editing our film and both people said they could rate the thriller at a 12 but would'nt expect anyone that age to watch it, that was just a basic limit and it would be for teenagers (male or female), to 19.

http://www.slideshare.net/reigatemedia/pearl-and-dean-upcoming-releases-and-traget-audience

This website was very useful when deciding what the set as the target age range because it shows what ages are the most popular with different thrillers and we also used it to give an incite to what other films our target audience enjoy. 


Thrillers such as "Buried" (2010 by Rodrigo Cortes) had figures showing that this film was split almost evenly between males (56%) and female watchers, with 44%. The most popular age group, taking up 41% of the viewers was ranged from 15-24. From this information we saw that thrillers can appeal to both genders and the higher range of teenagers. 



On the other hand, thriller "The Dark Fields" only 20% of watchers were female, whereas the other 80% was all males. But this film did also have mostly people aged from 15-24 watching the movie as the figures showed 55%, whereas the rest were older, from 25-34 with 22%, 36-44 had 13% and 45+ had a smaller 7%. From this we can see that no one under the age of 15 is watching thrillers and not many over the age of 45 are interested either. 










This thriller "Hereafter" (2011 by Clint Eastwood) had a more equal ranges from different ages that were watching the film because it began at 15-24 again with 


Thursday 14 April 2016

EVALUATION Q3 by Maria Beardall

What kind of media institution might distribute your media product and why?

Due to  the fact that our media product is a low budget, independently made film by a British film company (our group, JMS Productions), we can chose from two ptions what we want to do to distribute our work and which media institution would do this; pay a third party to distribute the film onto platforms such as Netflix etc. or distribute it ourselves through mediums such as Youtube or  Vimeo etc. and cut out the middle person.

Change in Age:

Analogue to Digital:
What is currently happening with cinemas and home viewing reminds me of the transition between analogue to digital, in the sense that one loved thing (like VHS tapes and vinyls) begin to expire traditionally and make way for new technologies (DVDs and CDs), all of which are easier to sue, simpler and are better in quality.

In the analogue age, viewing films at the cinema, on TV or with DVD's has become less popular and has had to make way for the new age of viewing films - the digital way; through mobiles, tablets, YouTube, Netflix and even on consoles, physical copies or being stuck in one place to watch a film has decreased as the pros for the digital age are much more appealing. The new ways to view films are either more convenient, take up less physical space and also are in higher quality of HD, and can be viewed in the comfort of your own home.

 THEN:
 Cinemas are dying as a platform to watch big films, as established in this report, and therefore the tradition of going to the cinema is becoming too expensive and isn't as convenient as home viewing an overall cheaper form of the same media.The graph above, from this website, shows that the peak for cinema admissions was in 1946, from which it has never grown higher than. It shows that as these traditional ways of watching films are dying, it can be presumed that digital ways such as streaming and downloading to home devices to watch on the go and on portable devices has become much higher and that is where the cinematic downfall can be presumed from.

 NOW:
Many things are changing, even so Xbox users are as there has been a higher percentage of users watching TV and films, instead of playing multiplayer games. The dashboard of Xbox has undergone a design change so that TV and films are easily accessible to users. They were rumored in 2012 to produce a device for this, yet have customized this to become much more convenient. This way of viewing films is easy to access, much more appealing and as gaming is very popular this is an effective way to strike potential film viewers. The TV and film service Netflix has also become extremely popular since 2012, and is accessible through TV's, tablets, phones, computers and games consoles, and there is no physical copy needed.

Pre Digital Age - Cinema, TV, DVDs
Digital Age - YouTube, Vimeo

Cinema:

Cineworld and Odeon: 



 This method of screening our locally made, small production film is almost outlined as unreachable as they only really screen big budget films, most local cinemas (Cineworld's and Odeon's in Crawley and Brighton) are known to not screen small production films, which makes it mostly out of the question. It is not impossible, as some cinemas (such as The Duke of York in Brighton) do however screen smaller films; its just unlikely.

PROS - would be great exposure
CONS - not many cinemas screen independent films



Film festivals are a much better option and will really capture film lovers and also create great exposure for our film, with local festivals being held around London and Brighton; both central and popular. They do seem to be seasonal however.

PROS - film lovers can unite and up rise the new and upcoming talent at a film festival
CONS - only on for select days (will it be ready in time, or will competition for new films mean it won't be shown?)

Distributing Your Film:

There are a few stages to distribute our film:

1. LICENSING

The distributor is given legal rights to the film and will in turn pay the company, and deals will be made on the basis of cinema, TV and DVD deals for profits for both companies.

2. MARKETING

For our film the marketing would be minimal, yet larger produced films will want to gather a lot of attention and make it very central at this stage.

Ways to do this would be:
-billboard adverts
- merchandise
- reviews
- events
- film posters
- talk shows/interviews with the cast and creators (publicity)
- TV/radio/cinema adverts
-  trailers
- film festivals

3. PRINTS & ADVERTISING

Prints of the film; how many copies will be issued to sell on (in some cases this can be very few), and locally can be screened in Brighton and other festivals that screen 'indie' films on a low budget- and all costs are met by the distributor.

All stages can be done by ourselves or a film distributor,and a list of potential distributors are as follows:
Axiom Films
E One Entertainment
Icon Film Distribution

(more on this website, which also includes the bigger distributors too)
 
Self Distribution:

Youtube and Vimeo:


YouTube is one way we could self distribute our film without having to pay a third company to market and put our product on a platform. It can be a good way to upload a feature length film, which YouTube did in 2011, a comedic film called 'Time Expired'. This film has been viewed 700,000 times and has made a comfortable revenue of $3400 from ads the viewers have to watch to view the film for 'free'.

YouTube is appealing to use as its a popular website, 3rd in the world, meaning that finding our film would be easy to our audience; especially as it's our target audience mostly using the platform.They use an algorithm to help others find films to watch, like using a 'recommended for you' suggestion list. You can also make money through adverts, monetization, as you can set up having ads before, during or after your film, you can also also have them around the side of the screen and also have overlay ads. The more views it gets, the more people will recommend it and therefore popular it will become

It, however, is harder to make money in the sense that you need a baseline of subscribers to actually begin making money, otherwise you could get many views on your product, but it would mean nothing as you won't make money from it.

PROS - it will be easier to upload and cuts out the middle man in distribution, and can make money without being costly to screen.
CONS - it is difficult to actually start a loyal fan base and make money, therefore could be a risk

 Vimeo is also a video sharing site, where you can upload, share and view videos and is also in HD. Vimeo can make users money by paying them monthly instead of having to wait to reach a fan base like YouTube does (it only pays you once you have a set amount of subscribers, whereas Vimeo pays based regardless of how many subscribers you have.)

PROS - you don't need a set number of subscribers to make money, and is on a more monthly term and its users are mostly people who will appreciate the work made
CONS - still a risk in making money, not guaranteed


Overall Opinion:

 My personal opinion would be to either simply upload our work to Vimeo and make a substantial amount from the monetized product there, or to showcase our work at a film festival, which would attract others to see our companies work as a lot of well educated, film interested audience would be there and would have an interest in our work as a small company. This way wouldn't cost a lot of money therefore is a 'safe' option but guarantees some exposure in the best way and also will increase interest as our company as a whole; therefore working out better in the long run if we were to make another film and keeps us quite safe money wise.